Carmine Gallo
Five Stars : The Communication Secrets to Get From Good to Great
publisher: Pan Books
From the bestselling author of Talk Like Ted - how to get to master the art of persuasion.
'An easy-to-read and practical journey through personal development, plus tips on structuring the storytelling that is still considered key to connecting with other people and, crucially, with customers and investors in business.'
Financial Times (Business Book of the Month)
Ideas don't sell
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