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George E. Belch

Advertising and Promotion, 10th Ed.

Autor: Belch, George E.

publisher: McGraw-Hill Education

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Connect Marketing is McGraw-Hill's web-based assignment and assessment platform that connects you and your students to the coursework. Interactive Applications provided for each chapter of the textbook show students how to ?do? marketing, stimulate critical thinking, and reinforce key concepts. Students receive immediate feedback and can track their progress in their own report. Now with

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