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Jaideep Prabhu

Frugal Innovation

Autor: Radjou Navi, Prabhu Jaideep

publisher: PROFILE BOOKS

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With a Foreword by Paul Polman, CEO, Unilever. Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated

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