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L. Percy

Strategic Advertising Management 4th Ed.

Autor: Kolektiv autorů - Percy, L.,Rosenbaum,Elliot, R.

publisher: Oxford University Press

0 / 5
Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the development of an effective communication plan. The new edition has been fully updated with more coverage of new media throughout the text and

Naše cena: 1 730 Kč

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Strategic Brand Management 2nd Ed.

Autor: Kolektiv autorů - Percy, L.,Pervan, S.,Rosenbaum,Elliott, R.

publisher: Oxford University Press

0 / 5
Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. Whilst adopting this innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning. Building on

Naše cena: 1 570 Kč

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Strategic Advertising Management, 5th rev ed.

Autor: Percy, L.

publisher: Oxford University Press

0 / 5
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works. Using real world examples and case studies from a variety

Naše cena: 1 449 Kč

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