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Alibaba's World: How a Remarkable Chinese Company is Changing the Face of Global Business

Autor: Porter Erisman

publisher: Macmillan (UK)

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In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history – bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did

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