HARPER BUSINESS
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Crossing the Chasm, 3rd Edition : Marketing and Selling Disruptive Products to Mainstream Customers
publisher: HARPER BUSINESS
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the
Skladem u dodavatele
Disunited Nations : The Scramble for Power in an Ungoverned World
publisher: HARPER BUSINESS
23 %
Should we stop caring about fading regional powers like China, Russia, Germany, and Iran? Will the collapse of international cooperation push France, Turkey, Japan, and Saudi Arabia to the top of international concerns?
Most countries and companies are not prepared for the world Peter Zeihan says we're already living in. For decades, America's allies have depended on its might for their economic
Skladem u dodavatele
