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Crossing the Chasm, 3rd Edition : Marketing and Selling Disruptive Products to Mainstream Customers


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The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the

Sleva 10 % z běžně ceny 639 Kč

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Disunited Nations : The Scramble for Power in an Ungoverned World


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23 %
Should we stop caring about fading regional powers like China, Russia, Germany, and Iran? Will the collapse of international cooperation push France, Turkey, Japan, and Saudi Arabia to the top of international concerns? Most countries and companies are not prepared for the world Peter Zeihan says we're already living in. For decades, America's allies have depended on its might for their economic

Sleva 23 % z běžně ceny 899 Kč

Naše cena: 692 Kč

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