HARPER BUSINESS
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Crossing the Chasm, 3rd Edition : Marketing and Selling Disruptive Products to Mainstream Customers
publisher: HARPER BUSINESS
14 %
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the
Skladem u dodavatele
